Sep 6, 2006 Marketing guiding

currently,
im working on market planning.
there are good basic principles...
1. expect change
and stay alert for opportunities, threats, new partners, rivals, customers.
trends always come and go without warning.
2. emphasize relationships
reinforce loyalty.
3. involve everyone
strengthen internal relationship,
all employees must be involved in marketing.
4. Seek alliances
work through network, mutual support.
ex. joint venture partners
5. Be innovative
Be different!
high-tech as well as high-touch.

hope you can find it useful a little..
:D